You Can Actually Fake a Concrete Wall

If you like the industrial look, you'll love this totally lifelike faux finish

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Architectural Digest, posted April 11, 2018

Living in a concrete home is highly sought after these days. The cool look makes a solid backdrop for ‘gram-worthy pics, plus there’s a certain amount of street cred that comes with living in an unfinished space and saying IDGAF to traditional surfaces. Then again, the thought of spending a chilly morning or entire five-month winter in that cold concrete environment (physically and visually) sounds way less appealing. That’s why we were thrilled to learn about faux poured concrete finish, which is applied like plaster and looks incredibly close to real concrete. We first noticed the finish in Homepolish designer Tali Roth’s Manhattan apartment, where she used Concrete Studio 7 by i-Faux’s poured concrete on a 35-foot wall in her living room.

The added texture far exceeds what any luxury paint color can achieve, similar to the effect of Venetian plaster. Texture, in fact, is what spurred Tali to look into faux concrete. “I was exploring this finish for a multi-residential project I am working on in Brooklyn—for the lobby and as a ceiling treatment—and I really wanted to add some texture to my own space,” she wrote us in an e-mail. “It definitely added a lot of character to the space that a paint simply would not have been able to!” We should also add that Tali’s apartment is a rental, meaning faux concrete can come off when you’re ready to move. She’ll have to skim-coat it and paint the wall white again when it’s time to go, no small feat for a 35-foot wall, but she adds, “we love it and enjoy it and are glad we did it.” And, hey, sometimes love (of a wall finish) wins.

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